Privacy Policy

At Litch Fashions, we respect your privacy and are committed to protecting the personal data we hold about you. This Privacy Policy explains how Litch Fashions (“we,” “us,” or “our”) collects, uses, discloses, and safeguards your information when you visit our website, purchase our apparel, or engage with our brand.

1. Data Collection: What We Collect

We collect information that identifies, relates to, or describes you ("Personal Information").

2. Legal Basis for Processing

We process your data under the following legal frameworks:

• Contractual Necessity: To fulfill your order and deliver your Litch Fashions apparel.
• Consent: When you sign up for our newsletter or marketing SMS.
• Legitimate Interest: To improve our website, prevent fraud, and secure our systems.

3. How We Utilize Your Data

Litch Fashions uses your information for the following specific purposes:

• Order Fulfillment: Processing payments, shipping, and handling returns or exchanges.
• Customer Support: Troubleshooting issues and responding to "Contact Us" inquiries.
• Personalized Marketing: Showing you products we think you’ll love based on your browsing history.
• Security: Monitoring for suspicious activity and protecting our intellectual property.

4. Data Sharing and Third-Party Disclosure

We do not sell your personal data. However, we share information with trusted partners:

• Logistics Partners: Shipping carriers (e.g., Delivery, Shiprocket..) to deliver your orders.
• Marketing & Advertising: Services like Meta Ads or Google Ads to show you relevant Litch Fashions promotions.
• Professional Advisors: Accountants, legal counsel, or auditors when necessary for business operations.

5. International Data Transfers

Litch Fashions is a global brand. Your information may be transferred to, and maintained on, computers located outside of your state or country where data protection laws may differ. By using our services, you consent to these transfers.

6. Your Rights and Choices

Depending on your jurisdiction, you have the following rights:

• Access & Portability: Request a copy of the data we have on you.
• Erasure (The "Right to be Forgotten"): Request that we delete your personal information.
• Correction: Ask us to fix inaccurate or incomplete information.
• Opt-Out: You can unsubscribe from marketing at any time via the link at the bottom of our emails.

7. Data Security

We implement industry-standard security measures, including SSL (Secure Socket Layer) encryption, to protect your data during transmission. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Litch Fashions does not knowingly collect data from children under the age of 16. If we become aware that a minor has provided us with personal information, we will delete it immediately.

9. Changes to This Policy

Litch Fashions reserves the right to update this policy at any time. We will notify you of any significant changes by posting the new policy on this page and updating the "Effective Date" at the top.

10. Contact Information

For any questions regarding this Privacy Policy or to exercise your data rights, please contact our Data Protection Officer: